Google Clarifies Title Tag Guidance

Google recently updated its guidance on title tags, clarifying how best to use them on your website. In this article, we’ll run through what Google’s guidance says and how you can use it to improve your website’s SEO.

Google Changes Title Tags

Google has recently made some changes to the way title tags are rendered in search results. Here’s what you need to know about the new guidelines.

Previously, Google would sometimes truncate title tags that were too long, or display them in a different way than they appeared on the page. This could lead to confusion for users, who might not be able to tell if they were looking at the right result.

Now, Google is clarifying its guidance on title tags. The company says that title tags should be “descriptive and concise,” and that they should accurately reflect the content of the page. This will help ensure that users can quickly identify the right result when they’re searching.

In addition, Google is also changing the way it displays titles in mobile search results. Previously, mobile titles were shortened to fit on smaller screens. Now, Google will show the full title tag text on mobile devices, making it easier for users to find the right result.

These changes are designed to improve the user experience, and they should help ensure that your titles are accurate and helpful. If you’re not sure how to update your titles, contact a professional SEO company for help.

Changes To Guidance On Title Tags

Google has published guidance on how to control the title of your search result; it’s titled, Control your links in search results.

The updated title tag guidance changes clarify what they meant by the word headline.

The word “headline” is confusing because it could mean the title of a webpage or a reference to HTML heading elements.

Here are some important Images Related to Changes To Guidance On Title Tags

Image Source: search engine journal
Image Source: search engine journal

It’s important when writing your copy to be definitive about what the word “headline” means. It can mean either the webpage title or headings of different sizes.

The title of a page is typically created with the tag, but the best practices have been updated to be more specific. Google pays special attention to what a title link is about and does its best to display it in the meta title for results.

Important Key points On Title Tags

Google has made some clarifications to its guidance on title tags. In short, Google says that it is now okay to use longer title tags than before. This is good news for those of us who have been trying to make our title tags more descriptive and keyword-rich.

Here are the key points from Google’s announcement:

  1. Title tags should be descriptive and informative.
  2. You can now use longer title tags than before. Google says there is no “magical” length for title tags but advises against going too long.
  3. The most important part of the title tag is still the beginning, so make sure your most important keywords are at the beginning of the tag.
  4. Google also advises against stuffING your title tags with keywords, as this can result in a penalty.

Overall, these are welcome changes from Google. It’s always good to see Google giving more flexibility when it comes to optimizing our websites.

What are title tags?

Title tags are the HTML elements that specify the title of a web page. They are meant to be a concise and accurate description of the page’s content. Google has recently clarified its guidance on title tags, stating that they should be no longer than 60 characters. This is to ensure that your titles are not cut off in search results. In addition, your title should be relevant to the page’s content and reflect what users are searching for.

Google’s updated guidance on title tags

If you’re a webmaster, you’re probably well aware of the importance of title tags. They’re one of the most essential elements of on-page SEO, and they help search engines understand what your pages are all about.

In recent months, there has been some confusion about Google’s stance on title tags. In particular, there was some confusion about whether or not Google still recommends using keywords in title tags.

Google has now clarified its position on this issue. In a recent blog post, Google’s John Mueller said that keywords in title tags are “not necessarily bad.” However, he also said that it’s more important to focus on creating descriptive and informative titles that accurately reflect the content of your page.

So, what does this mean for you? If you’re currently using keywords in your title tags, don’t worry – you’re not doing anything wrong. However, it might be worth reconsidering your approach if you’re not getting the results you want. Try to focus on creating titles that accurately describe the content of your page, and don’t worry too much about cramming in keywords.

What this means for SEO

Google has recently updated its guidance on title tags, clarifying how to create effective tags that can improve your search ranking. This is good news for SEOs, as it provides more clarity on an important element of optimization. Here’s what you need to know about the update and how it can impact your optimization efforts.

The update doesn’t change much in terms of the actual guidance – Google still recommends using concise, descriptive title tags that accurately reflect the content of your page. However, they have clarified some key points that should help SEOs create more effective title tags.

First, Google says that you should avoid “stuffing” keywords into your title tag. This is a practice that has been used in the past to try and game the system, but it doesn’t work anymore and can actually hurt your ranking. Second, they recommend keeping your titles under 60 characters, as longer titles may be truncated in the search results.

Finally, Google emphasizes the importance of creating unique title tags for each page on your site. Duplicate or generic titles won’t help you stand out in the search results and could even hurt your ranking.

Overall, this clarification from Google is helpful for SEOs who want to create

Tips for writing effective title tags

When it comes to title tags, there are a few key things to keep in mind if you want your pages to rank well in search. First, your title tag should be unique to each page on your site. This helps search engines understand which pages are relevant to a given query. Second, your title tag should be descriptive and accurate, so that users know what they’ll find on your page. Finally, make sure to include relevant keywords in your title tag, as this will help your page rank higher in search results. By following these tips, you can ensure that your title tags are effective and help your pages rank well in search.


Google has provided some much-needed clarity on its title tag guidance, which should help SEOs feel more confident in their optimization efforts. While there is still room for interpretation, the new guidance gives a good general framework to follow when crafting title tags. As always, Google’s ultimate goal is to provide the best possible experience for users, so following these guidelines should help your website achieve that goal as well.

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